New Lancia Ypsilon unveiled right this moment

“With New Lancia Ypsilon, the primary automotive of the brand new period of the model, we’re relaunching, beginning once more from Italy. Its design is impressed by the model superb previous, now reinterpreted in a contemporary approach. The mannequin represents the last word expression of onboard consolation and design, featured by category-leading know-how and connectivity but at all times easy and intuitive, in excellent Lancia type. This outcome was additionally achieved because of the collaboration with Cassina, that along with our Centro Stile in Turin designed a real lounge, impressed by the welcoming Italian properties” acknowledged Luca Napolitano, CEO of the Lancia model.

NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA

NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA – out there in Italy in 1906 licensed and numbered items as a tribute to the yr Lancia was based – cements the bond between two excellent manufacturers of their respective sectors: automotive and inside design. It represents the following steps in a journey that started with the interiors of the Lancia Pu+Ra HPE idea automotive: the 2 manufacturers are linked by shared values reminiscent of a vocation for analysis and innovation, respect for his or her previous and custom, in addition to consideration to environmental points.

Combining custom and innovation consistent with the model’s pure and radical design language, New LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the primary automotive impressed by the world of Italian furnishings. It epitomizes design, consolation, and onboard well-being.

The mannequin displays the utmost consideration to each stylistic element, from the number of the supplies to the selection of colours: blue is used as the long-lasting hue of Lancia custom, showing each contained in the automotive and out.

A mushy blue velvet in 100% recycled yarn envelops the seats with “cannelloni” sample and double stitching, with the identical shade echoed within the accents on the door panels and dashboard creating a chic and coordinated inside area.

Lancia blue additionally options within the mannequin’s distinctive, elegant, and up to date bodywork: it blends in with the black of the alloy wheels and their darkish dressing, leading to a refined and uniform visible impression, with no chrome plating.

One other of the best hallmarks of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the Cassina multifunctional “tavolino”, a brand new design ingredient manufactured from bio-based plastic that emphasizes the model’s manufacturing expertise. It’s the first “tavolino” seen inside a automotive, utilized by Lancia to create a welcoming and hospitable area consistent with its historic values. The passenger compartment due to this fact turns into an genuine ‘lounge,’ to ensure the consolation typical of Italian properties: a harmonious and stylish area.

The Italian spirit, consolation and reinterpretation of custom are among the many values which have guided the 2 manufacturers on this journey of collaboration, the place reinterpretation of custom means redesigning the Lancia custom utilizing revolutionary recycled and recyclable supplies, as in the primary parts within the recreation of a ‘lounge.’  One instance is the brand new use of a historic and iconic materials reminiscent of “Panno” Lancia, now given a brand new id by way of a up to date materials: velvet, used within the seats and their backrests with a “cannelloni” sample. The remainder of the construction is manufactured from recycled PVC. Electrical, massaging, and heated seats make them veritable armchairs to maximise in-car well-being, additionally ensured by the good acoustic consolation.

Powered by a 100% electrical motor, the mannequin affords a spread of as much as 403* km within the WLTP mixed cycle, with quick charging to extend the automotive’s battery stage from 20 to 80% in simply 24 minutes, or sufficient for 100 km in 10 minutes. The New Lancia Ypsilon is supported by Free2move Cost, an entire and built-in 360° ecosystem that goals to offer uninterrupted automotive charging and vitality administration, to meet all buyer necessities at residence or on the street.

The New Lancia Ypsilon reinterprets with a contemporary twist the historic entrance grille, now revisited utilizing three rays of sunshine. It additionally highlights the Lancia lettering on all future fashions, the long-lasting spherical LED taillights – impressed by the legendary Lancia Stratos, the revolutionary S.A.L.A. (Sound Air Mild Augmentation) infotainment system, a pillar of Lancia’s easy know-how, along with Degree 2 autonomous driving, to journey out of city extra safely and with a simplified in-car expertise.

The New Lancia Ypsilon is a brilliant metropolis automotive. The parking help system makes the automotive simpler to drive and maneuver within the metropolis, courtesy of cameras and entrance and rear sensors that facilitate parking. The 2 10.25” screens (instrument cluster and digital radio) clearly show driver info and will be custom-made by way of each format and colours. The tech specs are accomplished by the keyless entry and begin system and, for individuals who can’t tear themselves away from their private machine, a wi-fi cellphone charger and Bluetooth Android Auto/Apple CarPlay.
The New Lancia Ypsilon represents step one within the Renaissance of the model, whose clear and bold electrification technique is continuing consistent with the Stellantis “Dare Ahead” strategic plan.

Lancia and Cassina, Two Excellent Italian Manufacturers

The brand new Lancia Ypsilon is the primary automotive of the model’s new period and completely embodies Lancia’s new method and new modus operandi.

The partnership between Lancia and Cassina takes the type of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA, whereby each manufacturers – excellent of their respective fields – proceed the journey they launched into with the interiors of the Lancia Pu+Ra HPE idea automotive.

Combining custom and innovation consistent with the model’s pure and radical design language, New LANCIA YPSILON EDIZIONE LIMITATA CASSINA epitomizes design, consolation, and onboard well-being, made doable by the collaboration with Cassina – an impressive Italian model within the discipline of high-end furnishings, mirrored within the consideration to the stylistic particulars and the selection of supplies and colours.

The shared journey between Lancia and Cassina is impressed by “The Cassina Perspective”, i.e. the corporate imaginative and prescient of mixing probably the most revolutionary merchandise with icons of modernity to create welcoming environments, based on a singular code of excellence in design.

The image of this collaboration and the hallmark of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA is the Cassina multifunctional “tavolino”, a brand new design ingredient that underlines the model’s manufacturing expertise. It’s the first “tavolino” seen inside a automotive, utilized by Lancia to create a hospitable and welcoming area consistent with its historic values. The “tavolino”, manufactured from bio-based plastic with saddle-leather upholstery, epitomizes craftsmanship.

The multifunctional “tavolino” desk additionally makes the automotive’s passenger compartment an genuine ‘lounge,’ to ensure the consolation typical of Italian properties: an area to be skilled in a harmonious and stylish synthesis.

The values which have guided the 2 manufacturers on this journey are the Italian spirit, a style for the long-lasting, innovation, analysis, and respect for custom, in addition to consideration to environmental points. Respect for custom means redesigning Lancia custom utilizing revolutionary recycled and recyclable supplies, as in the primary parts within the recreation of a ‘lounge,’ produced based on processes aiming in direction of better sustainability. One instance is the brand new use of a historic and iconic materials reminiscent of Lancia fabric, now given a brand new id by way of a up to date materials: the seats and backrests function a ribbed weave and double-stitched velvet in 100% recycled yarn, a traditionally iconic shade for each Lancia and Cassina, with the remainder of the seat construction in recycled PVC. The identical blue can also be echoed within the dashboard and in accents on the door panels and dashboard, creating a chic and coordinated inside.

New Design Language for the Bodywork

The brand new Lancia Ypsilon is the primary manufacturing automotive to use Lancia Pu+Ra Design (the title a mixture of ‘pure’ and ‘radical’), the one-of-a-kind Lancia design language destined to final over time. Emphasizing the mixture of custom and innovation, the mannequin brings the model into the brand new period utilizing vocabulary untypical for the automotive business: the volumes are created by superimposing successive layers, including and intersecting fundamental and iconic shapes. The bodywork options the mushy, elegant pure, and sensual shapes of the Aurelia and Flaminia, mixed with probably the most trendy expressions of radicalism impressed by the model’s sporting historical past, embodied by the famend Stratos and Delta, and by the language of structure, furnishings, and style.
The reference to the model’s most brutal soul emerges clearly within the automotive’s rear, which options the best lighting system within the phase by way of know-how and extent. New Lancia Ypsilon contains iconic spherical full-LED headlights, recalling the unforgettable Lancia Stratos, a legendary mannequin on the planet of rallying. The 2 headlights now comprise a brand new design ingredient, the letter Y, an excessive symbolic synthesis organized horizontally throughout the circumferences, framing the brand new Lancia lettering. The Y is made with a brushed stainless-steel end, marked out by the unique font impressed by one of many excellent Italian industries most intently linked to the model’s historical past, style, the hallmark of the model’s future to extend its enchantment and fixed contemporaneity.

A really perfect dialog between purity and radicalism, additionally emphasised by the Ypsilon lettering that seems on the rear, the ‘handwritten’ characters are impressed by iconic and historic Lancia vehicles that symbolized purity, such because the Fulvia, Flavia and Flaminia.

The brand new lettering additionally options on the shiny black entrance, impressed by the Lancia Beta Montecarlo. The Lancia inscription stands out above a contemporary reinterpretation of the historic grille, the ‘chalice’, taken ahead into the long run by the futuristic three rays of LED mild that make it iconic, memorable, and recognizable from afar, each day and evening. This double signature of ‘chalice lettering’ is because of seem on the entrance of all three of the model’s new fashions: a ‘chalice of sunshine’ that nearly embraces the model title and clearly marks Lancia’s new id because it enters the electrical period.

One other function is the refinement of the brand new brand, a Progressive Traditional ingredient marking the model’s entry into electrical mobility, transforming all of the hallmarks of the historic model – the steering wheel, flag, defend, lance, and inscription – in a reinterpretation with a contemporary twist to drive them forward into the long run. All these constituent parts of the model symbolize Lancia’s the Aristocracy and heritage, simplified by way of traces and shapes, and positioned in a brand new stability that expresses innovation, premium positioning, and the Italian spirit, with a contact of eclecticism added by the asymmetrical lance.

Easy Expertise for a Greatest-in-Class Metropolis Automobile

The New Lancia Ypsilon is a brilliant metropolis automotive that stands out within the city atmosphere for its ease of driving, dealing with, and collection of best-in-class options. Certainly, the New Lancia Ypsilon embodies the model’s imaginative and prescient by way of know-how and infotainment. Lancia know-how is user-friendly, easy, and intuitive, to facilitate the shopper in-car expertise, welcoming them in and making them “really feel at residence”, wherever they’re.

The pillar of this idea is S.A.L.A., a digital and clever interface that features the important parameters to create a cushty driving expertise, in excellent Lancia type. In Italian, SALA means ‘lounge’, however on this case it stands for Sound Air Mild Augmentation, an infotainment system that brings collectively the audio, local weather management and lighting features. The motive force and passengers can due to this fact modify the inside atmosphere on the mere contact of a button.

The automotive’s audio system was specifically created by a Lancia sound designer. The air con system is fitted with a high-efficiency filter that may take away as much as 99% of dangerous particles, for a more healthy and extra snug passenger compartment. The in-car lighting will be totally custom-made by merely tapping the show, to create an unique environment together with the ambient lighting operate.

The S.A.L.A. system means the New Lancia Ypsilon ‘lounge’ can adapt to the temper on the time, instantly altering the music, air, and light-weight contained in the passenger compartment.

And the ‘lounge’ can also be expressed by way of different in-car parts, such because the adjustable, massaging, and heated electrical seats, become veritable armchairs with a ribbed weave, with the seat and backrests in blue velvet in 100% recycled yarn. All that is made much more partaking by the good acoustic consolation of the passenger compartment, to maximise in-car well-being.

The expertise aboard the New Lancia Ypsilon is made much more enjoyable by its big selection of kit. The standout options are the keyless entry and begin system and parking help, the very best customary spec within the phase, consisting of cameras with a 180° view and entrance and rear sensors to facilitate maneuvers and a twin display, the most important show within the class with a complete diagonal of 20.5”, and a ten.25” digital instrument panel/radio that may be custom-made by way of each format and colours.

S.A.L.A. additionally comes with Bluetooth Apple CarPlay and Android Auto as customary, a wi-fi cellphone charger, and three USB-C ports, for individuals who can’t tear themselves away from their private machine. The infotainment system is complemented by S.A.L.A. HUB, the digital assistant that improves the connection between automotive and driver, emphasizing the high-tech nature of the automotive. Lastly, to finish the driving expertise, the New Lancia Ypsilon is the one mannequin within the phase with Degree 2 Autonomous Driving as customary, to journey out of city in better security and to simplify the driving expertise, so Lancia clients can totally benefit from the in-car atmosphere. Degree 2 Autonomous Driving robotically adjusts cruising velocity and trajectory, utilizing Adaptive Cruise Management and Lane Centering. Degree 2 Autonomous Driving, which will be activated between 30 and 150 km/h, contains Visitors Jam Help with Cease&Go operate, to restart the automotive robotically when caught in site visitors, for a extra snug drive.

New Lancia Ypsilon: First Automobile of the Model’s New Period

In its full-electric model, the New Lancia Ypsilon is the model’s first 100% electrical automotive. The mannequin represents entry into the period of electrical mobility, embodying its imaginative and prescient by way of vary, charging time and effectivity for market-leading efficiency.

With a 156-hp/115-kW energy unit and a 51-kWh battery, making it best-in-class within the premium hatchback B-segment, the New Ypsilon boasts a spread of as much as 403* km within the WLTP mixed cycle, with quick charging in 24 minutes (from 20% to 80%) or sufficient for 100 km in 10 minutes. The automotive’s gasoline consumption stands between 14.3 and 14.6 kWh per 100 km.

Lancia’s clear and bold electrification technique contains the launch of three new fashions, one each different yr. New Lancia Ypsilon is launching within the BEV model, powered by a full-electric powertrain. According to the Stellantis “Dare Ahead” strategic plan, from 2026 Lancia will solely be launching 100% electrical fashions.

Straightforward Charging Anytime, Anyplace, Courtesy of Free2move Cost

New Lancia Ypsilon is supported by Free2move Cost, an entire and built-in 360° ecosystem for tailored charging and vitality administration, accessible to all Lancia clients.
Lancia’s aggressive options simplify the charging course of at residence and on the street, for the very best expertise aboard an electrical automobile.

Free2move Cost Dwelling gives personal clients with help for the set up, financing, and guarantee of residence charging methods, in addition to different energy-related {hardware} and companies.

Free2move Cost Go ensures entry anyplace, anytime to the broadest and greatest maintained community of public charging factors.

This modular construction allows Free2move Cost’s promise of e-ABC, “simple to All the time Be Charged” to take form. Conserving totally charged always is simple because of an built-in system of {hardware}, software program, and charging companies that meet all of the wants of EV clients, anyplace and anytime.

The system can also be structured to know person wants and optimize total vitality administration, leading to a decrease complete price of use and maximizing environmental advantages.

Free2move Cost due to this fact contributes to reaching the objectives set out within the Stellantis “Dare Ahead” strategic plan, together with 100% battery electrical automobiles in Europe by 2030.

New Lancia Ypsilon: Type and Innovation for a New Viewers

New Lancia Ypsilon, all the Stellantis Group’s first hatchback within the premium B-segment, demonstrates the centrality of buyer consolation in its much more spacious passenger compartment: the automotive is longer, wider, and fitted with 17” alloy wheels, bigger than the earlier Ypsilon’s. All these specs give the automotive a chic and futuristic connotation.

The mannequin has been revolutionized in comparison with the way it was, reflecting the traits of the target market it’s designed for: New Lancia Ypsilon’s supposed clients are youthful, in an age vary between 40 and 45. Their profile can also be oriented in direction of type and technological innovation, consideration to environmental points, and sensitivity to the most recent traits. The automotive thus turns into an expression of the goal clients themselves, a nifty projection of the city and energetic way of life they undertake.

NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA: a Complete, Reassuring Provide

The unique New LANCIA YPSILON EDIZIONE LIMITATA CASSINA model shall be out there with a monetary provide in collaboration with Stellantis Monetary Companies: a down fee of €9,800 together with a authorities eco-incentive to commerce in a automobile as much as EU4; month-to-month installments of €200 for 35 months that embrace the “Straightforward Wallbox” residence charging answer, made doable by the help companies offered by Free2Move Cost; and a 3-year/30,000-km guarantee. Nominal annual rate of interest 4.99%, APR 6.76%. Financing legitimate for 3 years, after which clients can optionally hold the automotive by paying the rest of €22,854 or can alternatively return or change the automotive on the finish of the contractual interval. Provide legitimate till February 29, 2024.

The brand new communications marketing campaign

The communications marketing campaign tells the story of the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA by way of Italian type, onboard consolation, easy and intuitive know-how, and design cues, corresponding to these present in an impressive Italian residence. The narrative performs out in a long-distance cellphone dialog between Milan, the place the lead actor travels by way of the streets of the town heart aboard the silent electrical automotive, and the house of the main actress on the shores of a surprising Italian lake.

The person describes a chic, shiny atmosphere, that includes Italian designer furnishings with a really excessive stage of technological content material, suggesting he’s referring to his own residence. In the meantime, the girl strikes round in a complicated, Cassina-furnished atmosphere, overlooking a fantastic Italian panorama.

Visually, the 2 foremost roles are accompanied by an alternation of iconic photographs of typical Italian landscapes, with a gradual concentrate on the automotive’s particulars, revealed little by little.

The paradox is simply clarified within the finale, when the lead actor arrives on the lady’s residence, solely to seek out that she has gone out. Truly, she has left the villa within the New LANCIA YPSILON EDIZIONE LIMITATA CASSINA, and says she is “at his place.”

Out there in digital, print, and show codecs, the communications marketing campaign was conceived by the artistic company 777, led by director Martin Werner, for the Film Magic manufacturing home.
Media planning is dealt with by Starcom, with social media handled by Publicis Sapient.

New Company Identification for a Revamped Supplier Community in Italy

Italy has at all times been Lancia’s stomping floor and the model desires to relaunch proper right here, with a brand new and devoted distribution community. The variety of sellers has been decreased from 230 to 160, 100 of which have already been totally renovated. The rest shall be completed within the first few months of this yr, for the launch of the New Lancia Ypsilon.

Lancia showrooms function the brand new Company Identification, reflecting the 4 pillars underpinning Lancia’s strategic plan: high quality, electrification, sustainability, and an revolutionary gross sales mannequin.
The brand new shops develop into veritable boutiques, that includes a transparent and harmonious architectural language and a chic Italian marble signpost as their foremost identifiers.

The identical subtle type may also be discovered contained in the showrooms, the place all of the furnishings are the results of a meticulous strategy of choice, serving as proof of Lancia’s consideration to element and providing an genuine feeling of nice magnificence and a heat welcome, typical of the lounge in an Italian residence. Using prestigious supplies and the alternation of sunshine and shade are enhanced by the presence of Cassina furnishings.

Each Lancia supplier prepared with the brand new Company Identification is now often known as “Casa Lancia”: as in each Italian residence, every part is able to welcome clients in and provide them an expertise of magnificence, design, and the Italian spirit. These new devoted Lancia areas will make it doable to take pleasure in a brand new, more and more unique buy expertise. The intention is to welcome clients in, with the heat and hospitality of an Italian premium model.

As in a chic Italian residence, customers are welcomed right into a devoted reception space often known as SALA, the guts of the Lancia showroom the place they will discover one of many model’s consultants at their service. Surrounded by fastidiously chosen Cassina furnishings, clients can uncover the world of Lancia and configure the automotive they like, with the help of a devoted Lancia knowledgeable.

The distinctive welcome and care offered by the revamped Lancia gross sales pressure is the results of a strategy of progressive union and loyalty of the Lancia neighborhood, based mostly on 4 ideas: consideration to element, the power to anticipate buyer wants, premium service supplied all through the shopper journey and fixed consideration to buyer suggestions.

New Lancia Neighborhood for Licensed Premium Coaching

An important issue within the model’s Renaissance journey is Casa Lancia, a neighborhood devoted to the 240 devoted and licensed Italian Lancia retailers, inaugurated in July 2023, and instantly managed by the model’s CEO Luca Napolitano.

Casa Lancia was based with the clear goal of making a direct and genuine hyperlink throughout the neighborhood, the place each retailer can ask questions, touch upon information, provide their opinion, enter discussions with all the staff, and discover totally different subjects, positive of receiving a response inside 72 hours!

The channel is a part of a broader strategy of renewal of the gross sales pressure, made up of devoted and licensed Lancia salespeople. The varied ranges of coaching actions start with a three-level course operating for 15 months, consisting of fifty modules with a complete of 13,000 coaching hours, resulting from finish in September 2024. The intention is to make the position of the dealership salesperson much more central, as the primary interface with the tip buyer, and to ensure a premium and immersive procuring expertise, each on-line and offline: an important step on the trail in direction of the model’s premium positioning.

Lancia Return to Europe

New Lancia Ypsilon marks the model’s return to Europe, by giving form to its strategy of internationalization and continuing with its strong, bold roadmap consistent with the Stellantis “Dare Ahead” strategic plan, the purpose of which is to make Lancia a fascinating, revered, and credible model.

From the primary half of 2024, Lancia will enter Europe with a community of over 70 new sellers in the identical variety of main cities, the place the model’s future clients are based mostly. The primary markets to get entangled, in mid-2024, shall be Belgium and the Netherlands, adopted by France and Spain, then Germany in 2025.

Three standards have guided the number of international locations.

The primary is love and fervour for “Made in Italy” merchandise, with Spain, Belgium, and France atop the rankings. The second criterion is the quantity of on-line gross sales, with the Netherlands on the entrance. The third criterion is the scale of the premium B-segment, the place Spain, France, and Belgium make up the highest 5.

All these international locations are traditionally linked to the enchantment of the Italian spirit and the Lancia model, which has at all times been extremely popular, partly because of the numerous iconic fashions which have seduced actors, devoted followers of style and Italian magnificence, and motorsport fanatics.

The primary two international locations the place Lancia shall be returning are Belgium, with 10 sellers and 13 after-sales service factors, and the Netherlands, with six sellers and the identical variety of after-sales service facilities.
Spain and France will observe later. Spain, the third largest European market within the premium A- and B-segments, is a rustic the place nice consideration is paid to Italian magnificence by way of design and magnificence, values similar to the nation’s tradition. Lancia’s return to Spain is due to this fact a extremely anticipated occasion and, between 2024 and 2025, 16 sellers shall be appointed in main Spanish cities.

The identical ardour for magnificence and a style for the long-lasting that surrounds the Lancia model will be present in France, the place there are seven official Lancia Golf equipment and there shall be 20 sellers and 80 after-sales service factors, able to welcome the arrival of the New Lancia Ypsilon.

And at last, Germany, with its robust bond with the world of rallying, dominated by Lancia for a few years with German drivers contributing to the model’s unbeatable efficiency, aboard iconic vehicles such because the Delta, 037, and Stratos. Initially, the legendary Walter Röhrl, who linked his profession to the Italian model, particularly when he gained the 1983 World Rally Championship on the wheel of the long-lasting rear-wheel drive Lancia Rally 037, outclassing his rivals of their all-wheel drive vehicles. Germany additionally boasts one among Europe’s historic Lancia Golf equipment, which has existed for 40 years and has 250 energetic members. It should welcome the primary automotive in Lancia’s new period, with 25 sellers and 100 after-sales service factors.

A key position within the worldwide growth of the Italian model is performed by its new, environment friendly, and revolutionary distribution mannequin, with 50% of gross sales on-line and a specific variety of retailers with a transparent mission: uncompromising high quality. The brand new showrooms are designed for a European buyer base, the “progressive traditional influencers,” who search timeless magnificence, Italian spirit, and innovation, along with a cushty and nice expertise on board.

SOURCE: Stellantis