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Thursday, February 29, 2024

Platinum Motor Group expands with supplier group takeover


Platinum Motor Group is increasing with Hyundai and Suzuki by way of its newest acquisition.

It has taken over Pebley Seaside, a two-site supplier group with Hyundai and Suzuki franchises in Swindon and a standalone Suzuki dealership in Cirencester.

Pebley Seaside’s proprietor and managing director Dominic Threlfall, who outlined its inspiring ranges of customer support at an AM Buyer Service Summit in 2016, is retiring.

His enterprise received the AM Award for Excellence in Aftersales in 2015 and was hailed the Franchised Storage of the Yr in 2014 by Motor Codes, the organisation overseeing trade codes of follow.

Platinum operates various dealerships throughout the South West and operates a large portfolio of manufacturers together with Hyundai, Renault, Vauxhall, Nissan and Toyota, however Suzuki is a brand new addition to its portfolio.

Jeremy Cuff, managing director at Platinum Motor Group, mentioned: “Pebley Seaside is a well-established enterprise in Swindon and Cirencester and we’re trying ahead to integrating our operations as they proceed to supply a top-class service to the area’s drivers.

“Dom’s management and the great work of his staff has created and maintained a enterprise that’s extremely revered domestically and inside each Hyundai UK and Suzuki UK. It is famend for offering glorious service and buyer care. With Dom’s choice to retire, it’s now our job to make sure that the great work and fame of the enterprise is maintained effectively into the long run.”

Threlfall (pictured) mentioned: “As all the time, when deciding to go away an trade, it’s tinged with a combination of happiness and disappointment.  However the time is correct to maneuver on.

“Within the Platinum Motor Group possession and their respective staff, I discovered the identical core values and a whole lot of synergies.  Consequently, I really feel very assured sooner or later for the staff members and clients.  I go away the enterprise in very succesful palms to take it to the following degree.”

Mark Naughton, associate at FRP Company Finance, a longstanding advisor to Platinum’s dad or mum firm, Renrod Holdings, mentioned: “By increasing geographically and constructing on its portfolio of manufacturers, this acquisition presents a superb strategic match for Platinum because it builds its presence throughout the South West.

“Inflation and excessive enter prices have impacted many automotive sellers and acquisitions comparable to this helps to construct economies of scale and go away operators effectively positioned to capitalise on rising demand as market situations enhance.”

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