Ready occasions for driving exams are longer than regular and the Driver Automobile Requirements Company (DVSA) is working arduous to scale back them. The lengthy driving check ready occasions are altering the behaviour of learner drivers, that means that they’re reserving their check earlier than they’re prepared.
The nationwide common driving check move fee for January 2024 was 47.2 % and 1 in 5 learners admit that they solely felt considerably ready for his or her driving check.
To assist tackle this challenge DVSA is launching its second spherical of paid for media for the Able to Cross? marketing campaign. To assist increase consciousness with learner drivers and people supporting them by means of the educational to drive course of on the instruments and assets accessible to them. This consists of:
- studying the 27 abilities they should move their check and be a protected driver
- recommendations on the right way to handle their check and driving nerves
- encouraging them to have a practical mock check
- selling the advantages of taking personal observe between driving classes
This exercise goals to increase the attain and consciousness of the campaigns ongoing no price actions. This consists of messages to learner drivers, their household and buddies and their authorised driving teacher to encourage them to entry the assets accessible to them.
It additionally encourages learner driver to solely take their check when they’re prepared to take action and delay it if they don’t seem to be prepared. The paid for media will run adverts on; different web sites, on Fb, Instagram, Snapchat and Reddit and on sponsored search leads to Google.
The entire messages signpost audiences to the Able to Cross? marketing campaign web site and the assets, instruments and ideas accessible to them.
How one can assist the marketing campaign
DVSA welcome assist from companions in sharing the marketing campaign belongings by way of your channels – Able to Cross marketing campaign toolkit.
You’ll be able to obtain a duplicate of all of the marketing campaign belongings from Friday 8 March 2024 from the marketing campaign useful resource web page of the able to move web site. Within the meantime right here is one in every of statics pictures that you should utilize.
If you want any additional details about the marketing campaign and the right way to assist e-mail prepared.to.move@dvsa.gov.uk
