Ancaster enlists AI-powered emails to maximise lead conversions

The Ancaster Group is stepping up its digital communications exercise throughout all 14 of its gross sales websites with the introduction of AI-powered e mail alerts to generate higher volumes of recent and used automotive gross sales leads and maximise conversions.

Led by digital advertising and marketing agency Advertising and marketing Supply, AI-powered e mail alerts will substitute a number of labour- and time-intensive lead administration processes.

The Ancaster group has websites in South London, West London, Surrey, Kent, and Berkshire promoting new and used vehicles. Representing six quantity manufacturers, the group requires the continual administration of an intensive and sophisticated database of present and potential prospects.

Advertising and marketing Supply’s VoiceBox software program helps digital interactions with prospects through a suite of messages that embody bespoke post-enquiry touchpoints, misplaced gross sales, inventory alerts, self-serve e mail campaigns and natural social media. 

This can allow Ancaster to alert potential prospects about new-in car inventory that meets their necessities, drawing on the most recent leads and provide information held throughout the group’s lead administration system, Dealerweb. When related inventory enters that retailer’s stock, Inventory Alerts points a tailor-made, automated e mail informing prospects of a brand new match with their desired car.

A straightforward-to-use self-serve platform additionally signifies that Ancaster’s advertising and marketing division can ship ad-hoc e mail campaigns that match its company identification and a full suite of automated gross sales messages, so branding throughout communications is aligned. The self-serve social media function inside VoiceBox means natural content material might be scheduled throughout Ancaster’s Meta and LinkedIn profiles prematurely. 

Carly Keeler, head of promoting at Ancaster, mentioned: “Throughout our pilot section the automated emails generated an enormous response for our gross sales groups to comply with up on, and we at the moment are utilizing the self-serve factor for our weekly e mail updates. Having the information pull straight in from our DMS and CRM programs is making life within the advertising and marketing division a complete lot simpler.”