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Friday, March 29, 2024

4 out of 10 used automotive sellers have educated workers to promote EVs


Greater than 4 out of 10 used automotive sellers (43%) have undertaken formal coaching to point out workers the way to promote electrical autos (EVs), new analysis exhibits.

Additionally, a 3rd (34%) are planning extra coaching whereas an additional third (34%) have had no coaching however have “picked up quite a lot of data” exhibits March’s new Startline Used Automotive Tracker.

Paul Burgess, Startline Motor Finance chief government, stated: “Within the final month, we’ve reached a degree the place there are one million EVs on UK roads and, whereas that is nonetheless a small proportion of the general automotive parc, it additionally exhibits they’re changing into a standard a part of the used market.

“What our analysis signifies is that many sellers are responding to this example fairly positively. They recognise that automotive patrons have quite a lot of questions on EVs, starting from the general expertise to details about particular fashions, and have undertaken acceptable coaching.

“To us, these percentages are encouragingly excessive and the intention to hold out extra coaching sooner or later can be a really optimistic signal. It appears as if giant numbers of sellers are readying themselves and their gross sales workers for the continued strategy of electrification.”

Nonetheless, Startline’s analysis additionally exhibits that just about one in 5 sellers (18%) say they’ve gaps of their data whereas 10% say that their workers are nervous in terms of answering automotive patrons’ questions on EVs.

Burgess added: “Some sellers are understandably anxious about EV gross sales. It represents an enormous shift in used automotive expertise, and there’s probably quite a bit to study in terms of sorts of batteries, charging, vary and longevity – however the time to start out studying is now.”

The Startline Used Automotive Tracker is compiled month-to-month for Startline Motor Finance by APD International Analysis and was primarily based on the responses from 304 shoppers and 61 sellers.

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