With Hari Raya Aidilfitri simply across the nook, Carro has launched its first festive movie following its rebranding from myTukar, highlighting the thread that joins family members in addition to the connections and recollections made by means of each balik kampung journey.
Siapa Siti? tells a narrative of a household caught in a site visitors jam throughout their journey dwelling. Nonetheless, issues take a flip for the quicker when grandma spots a well-recognized face and insists on a wild goose chase after an orange-coloured automobile. Did she spot a long-lost member of the family within the crowd? Watch the brief movie to seek out out.
“The balik kampung drive may take hours, however each journey, each site visitors jam and each automobile trip varieties a household’s collective recollections. The journey dwelling issues, and that’s why we’re dedicated to delivering high quality and protected rides that may enable individuals to drive dwelling worry-free,” mentioned Carro’s regional head of promoting, Katherine Teo.
“The movie’s ending tagline ‘Household, it’s what drives us’ actually captures the spirit of Raya and our values as a model. Firstly, we wish to cherish our recollections with our family members and acknowledge their significance in our lives. Secondly, it’s a reminder of our dedication to all of the households in Malaysia who belief us and select us repeatedly,” mentioned Carro Malaysia CEO Derrick Eng.
“After final 12 months’s tearjerker which highlighted the significance of going dwelling to what issues, we thought it was solely proper for this 12 months’s movie to point out that the journey house is equally valuable. We additionally needed to interrupt expectations and flip the standard coronary heart wrenching Raya style on its head, and what higher approach to convey out the thrill of going dwelling with a excessive rigidity, comedic automobile chase journey, mentioned Carro inventive director Simond Chew.
The festive movie can also be launched in Singapore and Indonesia, two of the numerous markets Carro is current in.
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