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Saturday, March 23, 2024

Adrian Hallmark quits Bentley to affix rival Aston Martin as CEO


Bentley Motors’ widespread chief government and chairman Adrian Hallmark is quitting the Crewe-based luxurious carmaker to take a brand new function steering its British supercar rival Aston Martin.

After six years at Bentley, Hallmark will be part of Aston Martin as its chief government no later than October 1, 2024. Till then Amedeo Felisa, appointed two years in the past, will proceed as CEO, overseeing the introduction of Aston Martin’s upcoming merchandise, together with the launch of its third next-generation sports activities automotive later this yr, which can spherical out its new front-engine automotive line-up alongside the profitable launches of the DB12 and Vantage fashions.

Hallmark has greater than 25 years of senior automotive management expertise gained in the USA, Europe, and Asia, together with roles at Bentley, Porsche, and Volkswagen.

In February 2018 Hallmark took on the management of Bentley Motors amid tough enterprise situations, and oversaw the launch of latest luxurious fashions and set the strategic objective of creating Bentley probably the most sustainable luxurious model by 2030.  He mentioned: “Bentley has had an excellent affect on me. To redefine luxurious mobility for the long run with such a robust model is a process that I took on with full dedication and nice pleasure. The time has now come for me to show to new challenges. I want to specific heat due to your complete Bentley workforce for all that we have now achieved collectively in the previous few years.“

He added: “Like many working throughout the ultra-luxury phase, I’ve admired the continued transformation of Aston Martin’s model and merchandise from afar.”

Hallmark is wanting ahead to working with Aston’s board and staff to guide its subsequent chapter.

“The transformation of Aston Martin is likely one of the most fun initiatives throughout the ultra-luxury automotive trade. I’m wanting ahead to persevering with the Firm’s nice momentum and utilising my expertise and keenness to additional unleash this iconic model’s potential and take it to even larger success,” he mentioned.

Lawrence Stroll, government chairman of Aston Martin, mentioned: “When Amedeo was appointed CEO, I spoke of him main a brand new section of progress and improvement. Two years on, we have now delivered on that promise, as we close to completion of our thrilling new product portfolio and transfer nearer to our imaginative and prescient of turning into the world’s most fascinating, ultra-luxury British efficiency model.

“I’d wish to personally pay tribute to Amedeo, recognising not simply what he has achieved at Aston Martin however all through his lengthy and distinguished profession on the very high of the ultra-luxury automotive trade. I’m happy that Amedeo will stay in submit till Adrian joins and can proceed to supervise the launch of our upcoming merchandise, with our breathtaking line-up of latest entrance engine sports activities automobiles a becoming legacy to his time main the corporate and its product technique. We sit up for celebrating Amedeo’s contribution to Aston Martin’s current success earlier than wishing him the easiest.

“In Adrian Hallmark, we’re attracting one of many highest calibre leaders not simply in our phase, however in your complete international automotive trade. Complementing our world-class management, Adrian will deliver to Aston Martin unrivalled expertise in each the ultra-luxury and British manufacturing sectors to progress our technique and proceed current momentum.”

Felisa thanked the board and workforce for his or her assist, and added: “I’m extremely pleased with the progress made over the past two years, which has aligned Aston Martin for a constructive future route. I consider now’s the appropriate time to permit the corporate to transition to new management.”

Bentley mentioned it would appoint a brand new CEO sooner or later.

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