New automobile underlines Škoda Auto’s dedication to India and additional accelerates its internationalisation technique
Škoda Auto India has introduced an all-new compact SUV as the following step of its product offensive within the nation after Kushaq and Slavia. The strategically necessary new automobile within the well-liked compact section – developed and inbuilt India – will strengthen Škoda Auto’s place available in the market and additional speed up the corporate’s internationalisation technique. The sub 4 metre SUV will debut in India within the first half of 2025.
“India is essential to the worldwide development of Škoda Auto, each due to its personal market energy and as a growth and manufacturing base for our enlargement in new markets together with ASEAN and the Center East. We’ve got greater than doubled gross sales in India since 2021 and we are actually taking the following step by additional increasing the vary of fashions designed for patrons in India and internationally. The all-new compact SUV due in 2025 will add an necessary section for patrons. I’m assured the increasing Škoda portfolio will contribute to our India development goal of reaching a market share for the Volkswagen household of manufacturers of round 5 p.c by 2030.”
Klaus Zellmer, CEO Škoda Auto
“The Škoda model has taken large strides globally. In 2023, we now have grown by 18.5% in comparison with 2022. India is a key marketplace for our development and we now have simply crossed the 100,000 gross sales mark over the past two years – due to the domestically developed and produced Kushaq and Slavia fashions. With the all-new compact SUV, we’re underlining our dedication to India and its significance to our internationalisation plans. Along with the Kushaq and the Kodiaq, we can have a good higher SUV portfolio for India, which is a key section that contributes over 50% to all automobile gross sales available in the market.”
Martin Jahn, Škoda Auto Board Member for Gross sales and Advertising and marketing
“After the success of the Kushaq and Slavia, we’re increasing our attain with the upcoming launch of an all-new compact SUV, focusing on the most important section in India. Our R&D experience in India has already enabled us to include extremely localised elements and parts for our whole vary. With the brand new compact SUV, we’re furthering this technique by systematically creating our native provider base to offer elements and parts of worldwide requirements and high quality at aggressive costs. We purpose to actively take part within the evolving panorama of mobility in India. We stay centered on our expansions and additional enhancement of the Group’s broad portfolio of vehicles in India.”
Piyush Arora, Managing Director and CEO, Škoda Auto Volkswagen India
A compact SUV to draw new buyer teams
The brand new mannequin would be the model’s entry degree product in India and intends on profitable new buyer teams within the strategically necessary compact section. As a sub 4 metre SUV, the automobile makes use of the excise advantages for underneath 4-metre vehicles accessible in India and the automobile producer will go on these advantages to prospects relating to pricing.
To instantly contain prospects and followers available in the market even earlier than the automobile hits the street within the first half of 2025, Škoda Auto India introduced the #NameYourSkoda marketing campaign. The automobile maker shared seven registered names with the general public but in addition encourages prospects to counsel their naming concepts for the brand new compact SUV. The ultimate title after this participative strategy shall be formally introduced later this 12 months.
Extending the domestically developed and constructed product portfolio on the MQB-A0-IN platform
The brand new compact SUV would be the third Škoda product on the MQB-A0-IN platform and can ahead the identical Škoda DNA of superior driving dynamics and security as the opposite two domestically developed and produced fashions Kushaq and Slavia. The platform was developed collectively by groups in India and the Czech Republic with a concentrate on excessive localisation, low price of possession, and fast turnaround instances. It’s the first platform developed by the corporate outdoors of Europe and tailormade for the Indian market. The platform allows using environment friendly engines and superior security methods, particularly for the Indian market and to satisfy the nation’s new, stricter security and emission necessities.
The MQB-A0-IN platform has already confirmed its mettle in India and the world with the Kushaq and Slavia incomes a full 5-stars for grownup and baby occupants in International NCAP crash exams in October 2022 and April 2023 respectively. They had been the primary vehicles in India to be examined underneath the then newer and stricter check protocols of International NCAP and the primary to earn 5 stars for each adults and youngsters.
India as an integral a part of Škoda Auto’s internationalisation technique
Actions within the Indian market are a part of Škoda Auto’s Subsequent Degree Technique. Škoda goals to promote 100,000 Škoda autos yearly in India by 2026, change into the best-selling European model by 2030 and obtain a 5 p.c market share for all Volkswagen Group manufacturers as a part of its accountability for the area. Škoda Auto is quickly increasing its internationalisation technique and leverages synergies within the export of autos produced in India to the ASEAN and Center East areas.
SOURCE: Škoda
