Carwow Group and Porsche’s MHP Consulting UK are partnering to supply consulting providers and options to help new and current car producers with their go-to-market methods.

The brand new partnership brings collectively Carwow’s information, insights and experience alongside MHP’s consultancy providers to supply the automotive sector entry to an intensive vary of options through a single level of contact.

Companies obtainable (as a part of the brand new partnership collaboration) embrace technique design; go-to-market technique; technical & operational infrastructure; regulatory compliance and gross sales, aftersales & used automotive technique.

Commenting on the launch, Sepi Arani, business director at Carwow Group mentioned: “The mixed experience of our two organisations expands our current providing to OEMs, permitting us to help extra companions throughout extra of their enterprise operations.

“We’ve been supporting manufacturers throughout technique, go to market and inventive over the previous couple of years – although, now, greater than ever, with the rising alternative and complexity for customers, the necessity for automotive manufacturers to develop a sturdy technique, backed by stay shopper information, is crucial for fulfillment in 2024 and past.

“Working with MHP is a compelling and highly effective proposition, and we look ahead to working with OEMs to assist them develop extremely impactful go-to-market methods, notably within the rising Electrical Automobile (EV) area.”

Man Williamson, CEO at MHP Consulting UK, added: “The automotive market is in excessive flux presently, notably throughout the EV area, the place shopper confidence concerning general lifetime possession has taken successful, and selection, notably for these loyal to particular automotive manufacturers, stays low.

“This represents a major alternative for brand spanking new market entrants. Nonetheless, understanding the nuances of regional markets throughout the EU and totally different shopper demographics is complicated – and that’s earlier than an OEM may even begin to consider designing (and executing) a complete go-to-market technique.

“By combining the wealth of knowledge and insights from Carwow with our experience in delivering automotive digital technique and challenge execution, the prospect of supporting new entrant OEMs and, in the end, delivering a greater automotive possession expertise to customers throughout the UK and EU is vastly thrilling.”