Google Cloud is increasing its partnership with Mercedes-Benz, serving to the automotive maker enhance buyer experiences with AI and generative AI (gen AI) applied sciences on its Vertex AI platform.
Mercedes will use the platform to launch e-commerce capabilities on its on-line storefront with a gen AI-powered sensible gross sales assistant and Google-quality search and proposals capabilities.
The corporate additionally plans to broaden its use of Google Cloud AI to enhance its name centre expertise utilizing AI and gen AI instruments, together with Vertex AI and Google’s Gemini fashions, to make advertising and marketing campaigns extra personalised and related.
“Partnering with the perfect of their respective fields is a crucial a part of our software program technique – Google is the proper instance of that. With Google Cloud, Mercedes-Benz is constructing new methods to ship probably the most clever automobiles to our prospects and to create personalised, intuitive experiences,” stated Ola Källenius, chief govt, Mercedes-Benz.
With the brand new e-commerce functionalities, customers will have the ability to use each the sensible gross sales assistant or the search bar on Mercedes’ web site to simply discover related automotive fashions and merchandise via broad or nuanced queries like “latest EV fashions that seat 5 folks,” or “2024 purple wagon.”
The Mercedes-Benz Digital Assistant (MVA) is now deployed in European markets together with the UK and Germany. Rollout of the sensible gross sales assistant to web sites is deliberate for Europe and abroad in 2024.
The strategic partnership between Google and Mercedes-Benz started in February 2023, when Mercedes-Benz chosen Google Maps Platform as the muse for its personal branded navigation expertise.
The partnership has additionally included YouTube as a part of the Mercedes infotainment expertise, and the carmaker leveraging a variety of Google Cloud’s AI, knowledge, and open infrastructure options.
