Nearly half of sellers (48%) are planning to make use of social media as a key used automotive advertising instrument this yr, in line with new analysis.
The February Startline Used Automobile Tracker requested automotive retailers which methods they deliberate to make use of to maximise gross sales this yr.
The information is compiled every month by APD International Analysis and 301 customers and 61 sellers took half.
Paul Burgess, Startline Motor Finance chief government, mentioned social media presents a comparatively low value advertising technique that may assist sellers to succeed in new prospects.
Different solutions included providing greater reductions (38%), encouraging prospects to vary their vehicles earlier (36%) and enhancing their motor finance providing (34%).
Additionally, 31% plan to vary their stocking focus, 26% are intent to give attention to enhancing the shopper expertise and journey, and 15% will improve gross sales workforce incentives.
Burgess mentioned: “Whereas the used automotive market stays very resilient, there’s undoubtedly a readjustment underway following a number of growth years within the wake of the pandemic, so sellers are in search of methods to maximise gross sales.
“Along with social media, it appears as if there are some rather more conventional gross sales strategies being adopted, similar to providing greater reductions and contacting the prevailing buyer base to encourage them to vary their vehicles earlier.”
The outcomes additionally confirmed that 31% are enhancing their finance providing.
Burgess added: “Definitely, we’re speaking to fairly numerous sellers about their lending panels and the way they are often made extra versatile so as to meet the wants of automotive patrons in 2024.
“Alongside the main target that our analysis reveals on the shopper expertise and altering stocking focus, plainly many sellers are decided to position a renewed emphasis on assembly shopper wants.”
