The UK’s first procuring centre retailer for Chinese language model BYD, BYD West London at Westfield London, is being formally opened by former Lioness captain and England soccer legend Jill Scott this week.

The brand new automobile showroom location, which is being run by AM100 vendor group LSH Auto UK, is a high-tech expertise retailer on the bottom flooring within the Atrium in Westfield London, White Metropolis.

Westfield London at White Metropolis is Europe’s largest retail and leisure vacation spot, and it through the years it has additionally hosted new automobile shops for DS Vehicles, Genesis, Fisker, Polestar, Tesla, Bentley and Infiniti.

BYD West London showcases the brand new BYD Seal alongside the BYD ATTO 3 and BYD Dolphin fashions. It additionally has six demonstrator automobiles and a devoted automobile handover bay.

That is the fourth BYD ‘Pioneer’ retailer from the group to showcase all the brand new BYD fashions, and is LSH Auto’s first showroom to open within the UK’s capital metropolis.

As one of many first UK sellers to have the BYD franchise, LSH Auto has opened BYD dealerships in Stockport, Macclesfield and Tamworth prior to now 12 months, all areas the place it additionally represents Mercedes-Benz.

Vaughan Blackman, managing director of LSH Auto UK, mentioned: “Our new flagship London retailer will present an distinctive expertise for friends to see, and test-drive, the total vary of fantastic BYD automobiles. We’re grateful to everyone who’s labored arduous to make this occur.”

Michael Shu, managing director, BYD Europe, mentioned: “Our prospects are on the coronary heart of all the pieces we do; we’re dedicated to offering distinctive worth and making electrical motoring accessible for all. We’re delighted to be joined on this mission by LSH Auto and are very excited to be opening a brand-new retailer in Europe’s largest retail and leisure vacation spot, Westfield London.”

Beneath its international guardian firm, Lei Shing Hong, LSH’s sister firm in Germany, SternAuto Group, lately opened its first BYD retailer in Berlin. 

Laura Waters, basic supervisor at Westfield London, mentioned: “Westfield London is delighted to welcome the opening of BYD’s latest London retailer, the newest addition to our roster of electrical automobile manufacturers. With BYD’s dedication to creating electrical motoring accessible, the brand new retailer not solely presents cutting-edge automobiles but additionally champions innovation and sustainability. We sit up for seeing the modern BYD fashions showcased on the centre, setting the stage for a greener, extra sustainable future in city mobility.”

Jill Scott mentioned: “The brand new BYD West London retailer right here in Westfield London seems wonderful. I’ve been a daily buyer of LSH Auto in Stockport since 2015 and an official ambassador for the enterprise for nearly a 12 months now. I’m actually happy to be right here to rejoice the launch of its first London showroom.”