Following on from Bermaz Auto Alliance’s (BAA) announcement final week, new Peugeot franchise holder Stellantis Malaysia has now introduced it had begun operations final Friday, March 1. Stellantis is, after all, Peugeot’s mother or father firm, and its nationwide gross sales firm (NSC) has wasted no time detailing its technique within the area.
The NSC, which directs and manages Stellantis’ advertising, gross sales, distribution and after-sales in Malaysia, says its creation is a part of the group’s development ambitions in ASEAN and is in step with its electrification plans and its world Dare Ahead 2030 technique.
“Stellantis Malaysia is an thrilling begin and new enterprise chapter for us right here in Malaysia,” stated Stellantis Malaysia managing dirctor Jamie Francis Morais. “Our priorities are four-pronged – accelerating market development, increasing product portfolio, creating new dealership alternatives nationwide, and subsequently offering improved buyer expertise. This contains increasing our vendor community nationwide and constructing a stronger presence in East Malaysia.”
To that finish, the corporate not too long ago held an investor day at its Gurun, Kedah plant, showcasing the automobiles it plans to carry to the Malaysian market. This included the newest Peugeot 408, which the corporate says will probably be launched within the second quarter of the 12 months, in addition to the locally-assembled Landtrek pick-up truck. No e-2008 there, however we do spot the brand new third-generation e-3008, which was revealed to the world in September.
Extra notable is the truth that Stellantis Malaysia confirmed greater than Peugeots on the occasion. The lineup of vehicles from elsewhere in Stellantis’ portfolio included a Citroën C3 Aircross, Jeep Wrangler and, curiously sufficient, the Alfa Romeo Tonale.
The corporate supplied extra hints of its plan to usher in further manufacturers in its affirmation it’s going to make investments over RM2 billion within the Gurun plant. The power, earmarked as a regional manufacturing hub for Malaysia and ASEAN export markets, will probably be able to producing automobiles constructed on the modular STLA Medium platform for ICE, gentle hybrid and fully-electric automobiles. It’s particularly talked about that it will open doorways for Gurun to construct vehicles from different manufacturers corresponding to Jeep and Citroën, which is a fairly tantalising prospect.
It was introduced in November that Stellantis would take over the Peugeot franchise from BAA – initially a three way partnership between Bermaz and Berjaya Auto, earlier than the latter relinquished it stake in 2021 – which inherited the franchise from Naza again in late 2020. “We thank Bermaz Auto for his or her efforts because the custodians of the Peugeot model in Malaysia since December 2020,” stated Morais.
“With the institution of Stellantis Malaysia, we’re dedicated to persevering with the expansion of Peugeot and the prospects of bringing in a wider vary of automobiles from different manufacturers beneath the Stellantis portfolio while specializing in enhancing the lives of our prospects via our services and products. We are going to begin with a deal with Peugeot, which is a dynamic and modern model that possesses an alluring line-up that we’re very enthusiastic about,” he added.
A one-step name centre was arrange on the identical day for Peugeot, Citroën and DS house owners, providing 24-hour roadside help. Prospects can dial 1800-18-STLA (7852) or e-mail [email protected] for any enquiries.
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