Sytner Group has formally opened Maserati’s new retailer in Ascot, Berkshire.
The brand new 14-car showroom will likely be unfold over 395 sqm with area on the forecourt for an extra 20 pre-owned vehicles.
Designed as a recent dwelling area, to replicate the Italian luxurious automotive producer’s new company id it is going to provide an immersive expertise throughout and after sale.
The brand new web site options the model’s new retail retailer idea, combining the refinement of a ‘sartoria’ – a tailor’s atelier – with the rawness of an ‘officina’ – a workshop, permitting prospects to deliver to life their very own bespoke imaginative and prescient of the last word luxurious automotive.
After 25 years in Egham, Surrey, sharing premises with one other luxurious automotive marque, the all-new devoted Maserati showroom joins the prevailing portfolio of web sites run by Sytner Group, which already represents the model in Birmingham, Edinburgh and Nottingham.
Commenting on the brand new web site opening, Maserati North Europe normal supervisor Peter Charters mentioned, “From the early levels of growing a brand new automotive, to the whole luxurious retail expertise, every little thing at Maserati is designed with the shopper in thoughts.
“After the launch of the Grecale luxurious mid-size SUV, adopted by the high-performance GranTurismo coupé, that is one other extraordinarily thrilling time to be launching a further model new Maserati web site within the UK, which completely embodies our values”.
Howard Rose, Sytner managing director, mentioned: “We’ve loved a profitable historical past at our Egham web site for Maserati, however shifting to a standalone web site in such a first-rate location will likely be large for each present and future house owners.
“Maserati is synonymous with elegant Italian design, innovation, efficiency and fervour, and we look ahead to persevering with to be a part of the model’s thrilling future within the UK.”
