Westdrive has accomplished an replace for its Braintree location to deliver the dealership up-to-date with Kia’s newest company id (CI) requirements.
The dealership remained open for enterprise throughout the refit and the Braintree location is especially notable as its a two-storey model of this new model id.
Kia’s new CI was launched in the beginning of 2021, that includes a brand new emblem that has been designed to mirror its place “as a frontrunner in electrification”.
Now, as a part of its rebranding, Kia designed the ‘Kia Retailer’ to revolutionise the feel and appear of dealerships and embrace a” daring, heat and pure buyer expertise”.
Two zones now separate the showroom, consisting of a ‘buyer zone’ that includes wooden accents and comfortable seating areas and a ‘show zone’, showcasing the most recent Kia fashions.
These two foremost areas are divided by a crimson skinny lighting function, which runs flooring to ceiling to visually separate the zones.
Along with the new-look showroom, the Kia ‘Showcase’ interactive system provides prospects a chance to take an in-depth digital tour of any Kia mannequin.
Showcase permits prospects to expertise a automotive’s completely different grades and hues by way of a 360-degree configurator.
Prospects can view a automotive from each angle, open the doorways to discover the inside and even add key equipment.
As well as, Showcase features a video library introducing and explaining among the extra detailed in-vehicle applied sciences, together with Kia’s electrified powertrains.
Jason Westwood, managing director at Westdrive, stated: “Having been companions with Kia for over 27 years this can be a once-in-a-generation refit that actually showcases the Kia model for our prospects.
“We’re delighted with the transformation, which ushers in a brand new period for Kia and Westdrive. I can truthfully say that our showroom has by no means regarded higher and neither have the vehicles.”
